Pembimbingan dan Pendampingan Pendaftaran HKI Merek Dagang pada UMKM di Desa Kualu Kabupaten Kampar

Mutiara Ayu is a Micro, Small, and Medium Enterprise (MSME) founded in November 2020 by group of housewives Kualu 8 Housing Complex, Village, Tambang District, Kampar Regency. produces Healthy Soybean Milk using natural ingredients without the addition preservatives, artificial sweeteners, synthetic flavors. In running their business, MSME experienced various problems, such as production process was not optimal, product standardized certified, trademark registered. The University Riau Abdimas team integrated with Real Work Lecture (Kukerta) program partnership assisting solving problems being faced increased knowledge skills. One activities carried out guidance assistance registering trademarks. Through this activity, it hoped that could understand procedures register trademarks at Ministry Law Human Rights (Kemenkumham). With official registration Rights, obtain power legal protection for registered trademarks, promote market products broader market, increase competitiveness prevent from plagiarism.